4 Ways to Optimize Your Facebook Ad Design to Get the Best Result

You can have all the money in the world to pay for Facebook Ads but if you don’t have the kind of design that will resonate with your target audience, then you’re spending your money for nothing.

Ad design is a very important aspect of Facebook Ads. Not only does Facebook allow you to advertise in a variety of formats, but they also give you a very thorough reporting tool so you can see which ads are working and which ads aren’t.4 Ways to Optimize Your Facebook Ad Design to Get the Best Result

 

When you have this information at hand, you can easily adjust your design so you can increase your click-through rates and your conversions.

 

Here are a few ad design strategies you can use to optimize your Facebook Ads:

1. Use high-quality images

No one likes to look at images that looks like it’s been shot by a 3-year old. Messy amateur shots and stock photos are two of the biggest pet peeves of Facebook users.

They see enough amateur photos from their friends’ updates and stock photos from every other advertiser on the planet, so you need to use high-quality images to catch their attention.

2. Use location-specific images

If you’re targeting a local area, then you should use local images. Or you can shoot a video in a popular local hangout.

When people see you know their area intimately, they’ll like you immediately. It’s refreshing to see an ad that offers up something not many other advertisers do – like capturing the local scenery.

It’s much easier to relate to something local than something that’s thousands of miles away.

3. Use visual contrast, filters or overlays

Even if you aren’t artistic by nature, you can use a photo editing software with nice filters on it. If you aren’t confident of your skills, you can look up some inspiration online.

Check out popular graphic design sites, find the kind of designs you think your audience will like, and use that as inspiration to come up with your own design.

4. Use carousel ads to create a visual story

When done right, carousel ads can actually tell a story. You just need to have a series of interconnected images that form part of a whole picture.

People love stories so try to think of a twist to your story to get them engaged with your advert.

Get FULL TRICKS  with ILLUSTRATIONS from our eBook “Facebook Ads Domination”: The Ultimate Guide To Using Facebook Ads To Get More Leads and Sales.

3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

You might want to know Facebook Ads vs boosted posts, which one is better. You will find out in this post.

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts.

It’s quite simple to get started with boosting a post –  all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you’ll have your very first Facebook advert.

3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

However, if you want more control over the creatives you can use for your advert, as well have more campaign objectives to choose from, you should use Facebook Ads.

It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.

Here are three reasons why Facebook Ads are more effective than boosted posts:

1. You’re not stuck with using a boring, old post

With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it.

With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.

2. You have plenty of choices where you want your ad to appear

Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more.

You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.

3. You can’t schedule your boosted post.

Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. Ads scheduling is one of the ways to lower Facebook  Ads Budget.

With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance.

With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak.

You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.

Get FULL TRICKS  from our eBook “Facebook Ads Domination”: The Ultimate Guide To Using Facebook Ads To Get More Leads and Sales.

3 Easy Ways to Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny.

Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs.

Now there are plenty of factors that come into play when talking about Facebook ad costs.

3 Easy Ways to Lower Your Facebook Ads Budget

But obviously, before you even get started you should have some sort of budget in mind (unless you have an unlimited supply of money).

Here are three ways you can lower your Facebook ads budget:

1. Know your target audience

Ideally, you should already have an idea of who’s going to be interested in your product or service.

Whether you are a first-time entrepreneur or a battle-hardened businessman, you must know who your target audience is. Is your product geared towards women or men? Are you targeting young professionals or travelers?

Knowing your target audience will help lower your ad budget because there’s a higher probability these people are going to be interested in what you have to offer.

Targeting an audience who doesn’t fit your ideal user will lead to higher ad costs because they won’t be paying your ad any attention.

2. Set a bid cap

You can set a daily or lifetime budget for your Facebook ads. But did you know you can also set a bid cap? If you didn’t know before, well now you do.

A bid cap is like what the name suggests – Facebook will put a cap on your bid. So, for example, if you can only afford to pay $0.5 per click, then you can put that amount as your bid cap.

Otherwise, Facebook may charge you $1 per click, or more, depending on the competition. A bid cap helps ensure you don’t go beyond your budget.

3. Don’t advertise around the holidays

During holidays, people tend to buy a lot of things online. This buying frenzy drives marketers and businesses to create Facebook ads to get buyers’ attention which in turn drives up the advertising costs for everyone.

So if you don’t want to compete with many other businesses, it’s best to not advertise during peak seasons like Black Friday, Cyber Monday, Christmas, Thanksgiving, and other important holidays.

There are 365 days in a year – you can always advertise before or after the buying season to help lower your ad spend.

Get FULL TRICKS  from our eBook “Facebook Ads Domination”: The Ultimate Guide To Using Facebook Ads To Get More Leads and Sales.

4 Strategies for Bitcoin and Cryptocurrency Investors

Investing in highly volatile bitcoins and other cryptocurrencies is risky business. These currencies are all electronic or virtual in nature, and thus have no physical presence. They don’t even have intrinsic value.

However, no one can deny that right now these cryptocurrencies are extremely valuable and those who invested in the early days, and held on to their investments, are living the high life now as multi-millionaires, and even billionaires!

If you want to be like these wise investors sometime in the future, then follow these 4 investing strategies to increase your chances for success.

4 Strategies for Bitcoin and Cryptocurrency Investors

1. Prepare For Volatility

It’s basically a given for cryptocurrencies that they are going to be extremely volatile. One minute the price is sitting at 5 digits, and the next it’s at 4 or even 3 digits!

It’s absolutely unpredictable, and if you don’t take its volatility seriously, you could get in a lot of trouble. You could panic and sell off your crypto so you can minimize your loss.

However, if you’ve braced yourself for scenarios like this, then you’d probably just shut down your computer, or turn off your TV, and lie down and sleep off your doubts.

Tomorrow is a different day, the price could go back up, and all will be fine with the world. Being prepared for volatility is tough, but it’s definitely doable.

2. Proceed With Caution

Do your research before you start investing in bitcoins and other cryptocurrencies. When you’re dealing with hard-earned money, you don’t want to lose everything in one day.

You’re investing to make a profit sometime in the future. Don’t go all in without studying what you’re putting your money into.

3. Diversify Your Portfolio

Don’t put all your eggs in one basket, so to speak. Don’t just invest in bitcoins. If possible, invest in other cryptocurrencies as well as traditional assets like stocks, bonds, and mutual funds.

At least if bitcoin prices drop, then you’re not going to be totally in the red. Your other investments will help keep you afloat.

4. Store Your Virtual Coins In Cold Wallets

Investing is a long-term game, and it is not advisable to keep your cryptocurrencies in online wallets such as your exchange’s wallet, or even your mobile app wallet.

Keep your private keys in cold wallets such as paper or hardware wallets since these aren’t connected to the Internet.

You can keep small amounts in your online wallets, but the bulk of your investments should be offline.

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3 Ways to Avoid Cryptocurrency Scams

There are many different kinds of cryptocurrency scams that are victimizing people who are new to the crypto world.

Con artists prey on those who don’t know the difference between a legit crypto platform and a fake one, who don’t know a Ponzi scheme from a legitimate affiliate program.

3 Red Flags of Cryptocurrency Scams

These scammers fool people into thinking that their well-designed websites give them a semblance of legitimacy, but on closer inspection, these sites won’t pass muster. Here are some giant red flags you should be aware of:

1 – Website Has No SSL Certificate

It’s very important for a website that deals with cryptocurrencies to have an SSL (Secure Sockets Layer) certificate installed. Websites with no SSL only display HTTP before their domain names and websites with SSL show HTTPS.

Many scam websites are here today, gone tomorrow types of sites, which means once they’ve scammed a certain number of people, they’ll shut down that site and move on to a fresh domain.

It’s quite easy to transfer website files from one domain to another; this is why these scammers can set up shop very quickly.

2 – The Offer Is Too Good To Be True 

Whether you’re trying to get the best rates for your dollars or bitcoins, it’s only natural that you’d want the best possible deal.

Since cryptocurrencies are decentralized, most crypto exchanges have their own exchange rates. However, these rates don’t vary by much.

If you see a website offering rates that are significantly lower or higher than other established exchanges, then it’s a giant red flag. It’s better to do business with a trusted platform with higher fees than to try to get the best deal out of an unknown website that could possibly swindle you out of your entire fortune.

3 – Beware Of Ponzi Scams

Some Ponzi scams are not as obvious especially if they’ve been around for a few weeks or months. This is because their first members would already have received their profits (derived from payments by new recruits) and would be posting glowing reviews on the Internet.

At first glance, you might be fooled into thinking it’s a legitimate crypto operation especially if you personally know someone who’s made money from the scheme.

Check out those positive reviews, and you’ll see they’re basically saying the same thing. We’d even like to bet they would have their affiliate or referral links somewhere on the review.

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3 Tips on Making Promotional Videos

Promotional videos can be one of the most effective ways that you can market your business. You can publish these videos on a variety of websites – YouTube being the most popular – and you can link to your website and drive traffic there which could convert into sales for you.

The whole purpose of a promotional video is to generate interest in your business but there are some rules that you need to follow if you want your promotional video to work.

Here are three tips on making promotional videos that are effective and drive traffic.

1. First, make sure that you’re not creating the same old boring content that other websites and bloggers are making. Come up with something unique and original – and most of all entertaining – so that people who watch the video actually enjoy it.

Your message will be much more effective if you have created a video that they enjoyed watching. Your message can be humorous, touching or even dramatic, as long as it’s entertaining.

If you aren’t sure if it is entertaining enough, allow someone to watch it in the real world and look at their reaction. If they are engaged throughout the whole video it is good enough to post.

2. Keep your video short. If you create long videos that have too many details, too much information and take more time to watch than most people want to spend you’re going to bomb at promoting your business through video.

A good rule of thumb for video links is 3 to 5 minutes. You don’t want to make it any shorter than three minutes because you probably aren’t getting your message across, but keep it under five minutes. Look at successful YouTube bloggers and follow their example.

3. Finally, keep the production value is highest possible. Don’t use your WebCam and film yourself sitting at home in front of the computer talking about your product.

Instead use a good camera, create an actual set and research and lighting techniques so that you’re able to create a promotional video that looks as if it was produced by a film company.

The higher quality that you make your video – and don’t forget HD whenever possible – the more professional that people are going to regard your company.

Your script, camera, lighting and background are all vital details in creating a solid and effective promotional video.

Reasons Why Word-of-Mouth Advertising is so important in Online Business

In this post, we will look at the advantages of word-of-mouth advertising on your online business. Word-of-moth advertising happens when some who uses your products or services refer their friends or relatives to also buy from you.

If you have an e-commerce website and you’re trying to generate traffic, so that you can convert it to sales, one of the factors that you need to take into consideration is that word-of-mouth advertising is going to be one of your biggest sellers – or your biggest killers – depending upon your products and your customer service, or other factors that affect people’s happiness.

But why is word-of-mouth advertising so important on the Internet and especially for e-commerce?

Reasons Why Word-of-Mouth Advertising is so important in Online Business

First of all, people are spending money on a website that they have never been to before and they may be a little wary.

In this day and age, scams are present everywhere and so people are reluctant to trust the new website unless they are sure that their credit card isn’t going to be stolen.

That’s where word-of-mouth advertising comes in. If they have seen other people talking about your site – and about their purchase – they are no longer worried about spending money there.

In addition, people trust what they hear other people talking about. These days, reviews can be gained. Amazon is forever removing reviews because they been paid for or traded for.

So, people have a hard time trusting even reviews unless there’s enough of them. But when someone discusses a purchase that they made and that they were happy with – or unhappy with – people are going to know that the customer is legitimate and therefore the store they bought it from is legitimate.

Also, word-of-mouth is important because people are on social media and that is the number one way that the word is going to get out about your business.

It is also the number 1 Potential Way that your promotion or product or blog post is going to go viral.

Although word-of-mouth generally refers to one person telling another in the real world, in this case word-of-mouth means spreading the word on social media and that is huge for your business.

Finally, when someone shares your business with someone else the original customer that already purchased something from you is going to remember you even more than if they had purchased a product and forgot all about it without telling anyone.

If they were pleased enough to tell their friends, they are going to remember you next time, and that word-of-mouth advertising is going to stick in their mind as well as the friend that they’re telling it to.